The First Mile

The first mile is about resolving inventive uncertainty.  This is the area of fundamental research, and in this phase the skill underpinning success is technical brilliance.  When inventive uncertainty is resolved and the key new function can be demonstrated, the first mile is complete.  There may yet be carpentry left to do, but the research is complete.

Once you can show your idea works, you’re ready to start engaging with customers and turning it into a business.