Step 1:  What’s your edge?

Unique Selling Proposition Clarification

Sometimes a project’s USP is clear from the start. But often it is not, and even in long-established businesses it can remain unexamined, blunting the efficiency of sales efforts and bogging down decision-making.

For startups the importance of a sharply defined USP is even greater.  Startups begin with so many natural disadvantages that, unless the core offer is compelling, the chances of securing initial revenues are very low.

Second Mile uses a proven process to map the capabilities of your technology against those of its competitors

Startups cannot sell to ‘everyone’.  They need a clear message and a clear focus.  With Step 1 completed, you will know who to sell to and what to talk to them about.

Take me to Step 2